Braun Launches the World’s First Smart At-Home IPL System That Learns and Adapts to Your Skin and Hair to Give You 1 Year of Smooth Skin*
- The Braun Skin i·expert IPL is the world’s1st IPL system that learns use after use to provide apersonalised experience - achieve your best hair removal experiencewith visible results in just 3 weeks.
- Braun Skin i·expert IPL’s cutting-edgetechnology learns and adapts to your skin and hair needs, andguides you with real-time feedback, making it easy to use.
- Braun empowers you to become your ownbeautician in the comfort of your own home - achieve long-lastinghair removal from head to toe.
From its home of IPL at its world-class innovation facility inKronberg, Germany, the pioneering German electronics brand, Braun,today introduces the Braun Skin i·expert - the only fullyconnected IPL system that learns, adapts, and provides personalisedfeedback in real time.
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Braun Skin i·expert. Fully connected IPLsystem. (Photo: Business Wire)
The revolutionary new Skin i·expert is Braun’s fastest way to 1year of smooth skin*, all in the comfort of your own home.
A smart system that automatically adapts the energy to your skintone providing you with an active real-time personalised treatmentguidance per body area – Braun puts the power in your hands,offering a more comfortable hair removal experience with the newBraun Skin i·expert.
All IPL devices within the Braun portfolio have been designed tooffer fast, safe, almost painless hair removal and undergocountless R&D tests and scientific research to deliver thedesired results you want and need.
Braun IPL devices are assessed by independent dermatologists andcertified by Skin Health Alliance's high skin safety standards
- Smart Coverage Feedback and Smart Head Recognitionenables you to achieve your best results by guiding you inreal-time to avoid missing any treatment areas.
- The only one** with automatic flash power adaptation to yourunique skin tones and a Skin Check to achieve your bestresults, in full safety. Followed by personalized tips on how youcan improve your next session.
- No need to worry about missing an appointment thanks to itsbuilt in Personal Progress Tracker and Smart Calendarthat enables you to stay on track by automatically adapting thesessions schedule by showing you how many treatments you still haveleft. Take control of your hair removal journey with ease and at afraction of the cost of going to a salon.
Braun’s new IPL smart device is a step change to your hairremoval routine, it gives the power to you to get long-lastingsmooth skin safely, easily from the comfort of your home.
Ahmed Aboulenein, Global Vice President at Braun, said:“At Braun's Kronberg Innovation Center, our team are committed todesigning durable and user-centered innovations that leveragecutting-edge technologies. Our aim is to delight consumers andaddress their Grooming everyday problems effectively. By gatheringinsights and data from consumers worldwide, Braun has identified aneed for solutions that enable users to achieve safe andlong-lasting smooth skin at home. This valuable information hasinformed our latest breakthrough IPL innovation. Our ultimateobjective is to empower consumers, allowing them to achieve safe,long-lasting smooth skin comfortably from the convenience of theirown homes. What sets the new Braun Skin i-expert apart is itsseamless integration of smart technology, connecting the IPL devicewith a dedicated mobile app. This comprehensive system learns andadapts to the user's specific skin and hair needs, guiding themstep by step through the entire treatment process. It providesreal-time personalized feedback, making it remarkably user-friendlyfor both experienced IPL users and beginners.”
Dr. Christine Dierickx, MD, a leading cosmeticdermatologist and Director of Skinperium Laser and CosmeticDermatology Clinic in Luxembourg, said: “Hair removal is one of thetop three reasons why patients visit a dermatologist. Manyconsumers opt also for salons as they believe at-home devices arecomplicated and do not deliver the desired results. The Braun Skini·expert is a unique device that has been developed after years ofresearch. It features an intuitive smart system that makes hairremoval extremely simple for consumers. The device learns use afteruse to provide a personalized experience tailored just to you.Additionally, the automatic flash power adapts to your unique skintones to ensure you achieve the best results, in full safety. Thenew Braun Skin i·expert is set to revolutionize the way we removehair at home.”
*Following the regimen. Individual results may vary.
**Shared technology with Cyden
***Further reading: Hattersley AM, Kiernan M, Goldberg D,Dierickx C, Sliney DH, Haedersdal M, et al. Assessment of adverseevents for a home‐use intense pulsed light hair removal deviceusing postmarketing surveillance. Lasers Surg Med. 2023;1–9.https://doi.org/10.1002/lsm.23650
Notes to editors
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germanyin 1921, develops and manufactures a wide variety of small domesticappliances that marry technical innovation, reliable quality anddistinctive design. These range from electric shavers and beautyproducts to household appliances, watches and speakers. Braunproducts enjoy worldwide distribution. Please visit www.braun.comfor the latest news and in-depth information about the Braunbrand.
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Alexandra Smart
alexandra.smart@pgone.co.uk
