WHEN HE FIRST considered laser hair removal for his back and shoulders, Dallas Cowboys center Brock Hoffman had two places front of mind: the playing field and the beach. “I’m not a super-hairy person, but I had some on the top of my shoulders and on my back that would rub with my shoulder pads and cause a little bit of a rash,” he says. “But also, I don’t want to be looking like a werewolf in the summertime.”
Truth be told, Hoffman was initially reluctant to get laser hair removal, since it’s not traditionally thought of as “manly.” “I had never really thought about it before,” he says, “and I figured when I started posting stuff, guys were going to make fun of me. It made me hesitate a little bit, but I’m a pretty confident guy, so I said, ‘Screw it, we’ll see how it goes.’”
A Simple Process
One of Hoffman’s friends recommended a Milan Laser Hair Removal location near his home in Dallas. On further investigation, he was encouraged to discover that the company caters not just to women, but also to men who want to get rid of annoying hair patches on the back, shoulders, chest, and stomach without painful waxing or having to deal with ingrown hairs and other skin irritation.
At his first appointment, an experienced medical provider met with him and explained the process from start to finish: Treatments would take place about once every five weeks, until all hair in the targeted areas (in his case, shoulders and back) was removed. Milan Laser Hair Removal also offers the industry’s only Unlimited Package, guaranteeing clients’ results for life. “You’re covered for unlimited treatments, and the results are permanent,” Hoffman says. “They say it usually takes seven to ten visits, depending on how thick the hair is.”
The treatments were quick and easy, he adds, lasting around 40 minutes per session. After shaving the skin with a razor and marking the areas with a colored pencil, “they took the machine and just went up and down the lines, all the way up my back and into my shoulders. It’s not painful. It feels a little cold, like a spark hits you, but it’s not bad at all.”
“We use advanced lasers that work alongside cooling technology,” says Dr. Shikhar Saxena, cofounder and CEO of Milan Laser Hair Removal. “It calms the skin and provides the most comfortable treatments possible for our clients.”
Looking and Feeling His Best
After five treatments, the hair on Hoffman’s shoulders and back was completely gone. His last visit was right before the start of training camp in late July, and being hair-free made practicing in the Texas heat more comfortable. “It felt good,” Hoffman says. “I didn’t have any rubbing with my pads, rashes, or anything like that during camp. It was definitely worth it.”
More surprising, though, was the feedback from his Cowboys' teammates. He was anticipating some teasing about the laser hair removal—instead, he got hounded for referrals. “After I posted about it on social media, I had 10 different guys in the locker room come up to me and say, ‘You need to put me in contact with [Milan]. I need to get this done right now!’” Hoffman says. “So many guys were wanting hair removed on their back and chest and for the rubbing with the shoulder pads. It was funny. I wasn’t expecting that.”
A Great Grooming Option “for Any and All Guys”
Now that he’s been through an entire football season since finishing his treatments, Hoffman is noticing benefits beyond just feeling good under his pads. “In the long run I’ll save money, because I’m not using razors anymore on my shoulders and back—that hair is gone forever,” he says. “And I get a boost of confidence, knowing that I’m looking my best when I have my shirt off at the beach or at the end of practice.”
While laser hair removal is particularly helpful for football players like him, Hoffman recommends it for any guy who’s tired of shaving unwanted body hair or has unsightly patches on hard-to-reach areas, like the middle of the back. “Obviously it’s a personal decision, but I think it’s good for any and all guys,” he says. “For people who work out in the gym all the time and are always in tank tops, I could see it being a good solution for that especially. At Milan Laser Hair Removal, the process is super-easy, and they explain everything to you up front. They damn near cover the whole body—it’s great.”
